Robo Investor Reports

I founded and ran a research group, examining the emerging industry of automated investment, or robo-advising, services.  Our group of volunteers completed in-depth surveys on their experiences after visiting with various robo-advisors, which our research team then analyzed to form site and UX reviews.  Our research group included a legal expert, who wrote on the legal implications of robo-advisors.  We also researched the implications robo-advising may have on the future of financial services.

Our Audience

Our articles were available for free while we sold a comprehensive white paper to interested parties in the financial industry. We offered our white paper free of charge to academics, at a low price for individuals looking to choose a robo-advisor, and at a corporate price for registered financial advisors who are looking to offer robo investment options to their younger clients.

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HomePage

Our group provided original research, analyzing automated investment service.

Rating system

We based our ratings on the perceived level of trust and ease of use our volunteers faced when navigating top automated investment company websites.

Companies

Our research included both large institutions, such as Schwab, and new investors such as Betterment.

Article

In addition to ratings, we provided articles for those looking to improve their professional offerings.

Features

We had a special focus on ease of customer use and effective UI.

Legal

Our white paper included an analysis of the legal implications surrounding automated investing.

Topics

We researched and analyzed a variety of features central to the future of automated investing.

White paper

Our white paper was designed to communicate the most vital information quickly.

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